'It's a sleeping giant': Why the retail media explosion has only just begun
Retail media's explosion could create opportunities — and headaches — for advertisers.
Patrick Coffee
Correspondent
This leaked presentation shows how Discovery is pitching its streaming ad business as superior to HBO Max, Hulu, and others
Discovery's sales presentation touts the company's content on HGTV and TLC and its 'affluent' and 'diverse' viewership.
Walmart is 'so far ahead,' and Kroger is 'a grade above': Advertisers break down which retailers are winning the hot e-commerce ad market
Insider asked more than a dozen ad buyers which retail ad platforms they were most bullish on and why.
Epic Games struck a deal with WPP to train its agencies how to advertise in 'Fortnite.' These other advertisers are also competing for talent to beef up their gaming expertise.
Marketers see gaming as the most mature part of the metaverse, and they're throwing big money around for the right people.
A gas station video platform that works with brands like PepsiCo and Heineken is trying to grab retail media dollars — here's its pitch to advertisers
GSTV is pitching itself to advertisers as a complement to big retail ad sellers like Walmart and Target.
5 things advertisers need to know about Netflix's plan to sell ads
Netflix is likely to charge a high price for ads and be choosy about who it lets in, but also offer fresh ad formats.
A buzzy design agency that handles Apple and Google just acquired a firm to help companies enter the metaverse
It's the latest example of agencies moving into consultants' turf and vice versa as they look to handle more of a companies' business.
Carlyle-backed Dept just made its biggest acquisition to date as it races to become the leading digital ad agency
Dept is acquiring 3Q Digital, one of the largest remaining independent performance marketing agencies.
Deloitte tapped an advertising vet to lead its marketing, and it's another sign of its growing ad ambitions
New US CMO Scott Mager founded marketing division Deloitte Digital. His promotion is seen as another sign of Deloitte's plans to push into advertising.
The key metrics brands look for in influencer marketing, where 'data's gold'
Influencer-marketing campaigns on Instagram and TikTok are becoming increasingly data driven, with brands asking creators to see backend analytics.
Microsoft is building an ad program that will let brands advertise in Xbox games
The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.
Here's the pitch deck a startup that wants to reinvent the business presentation used to raise $2.2 million
Giide wants to replace stodgy business presentations with interactive, audio-based content.
Deloitte has quietly built a marketing powerhouse to rival Accenture and WPP. From big acquisitions to agency partnerships, here's how it's eyeing a bigger piece of the ad industry.
Deloitte's moves are the latest example of consulting firms pushing further into marketing.
Advertisers could be harmed by the EU's sweeping new law aimed at tech giants like Google and Meta
The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform.
'The sky is the limit': Grayscale's CEO breaks down why the firm is taking over the entire advertising space between 2 mass transit hubs and their Amtrak trains for 3 months as its push for a spot bitcoin ETF intensifies
Grayscale is taking over all the advertising space in Penn Station and DC's Union Station, about a five-minute walk away from the SEC's headquarters.
Accenture's Interactive division to consolidate dozens of advertising properties in its first major move under new CEO David Droga, sources say
Sources say most of Accenture's 40-plus ad businesses will drop their names and become Accenture Interactive-branded offices.
This pitch deck helped an adtech startup raise $6.1 million to capitalize on the red-hot real estate market
Audience Town sells data and ad services to brands seeking to target home buyers and owners.
TripleLift just snapped up a firm to boost its targeting abilities. Here are 11 other companies that are top M&A targets in 2022 as marketers pour money into data analytics and the metaverse.
Experts predict more marketing M&A as private equity and other buyers seek out performance, healthcare, and virtual reality companies.
PR and advertising agencies are cutting Kremlin ties — here are 13 that helped Russian oligarchs and companies shape their public image
Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs.
Most ad agencies haven't withdrawn from Russia, and employees are asking why
Ad giants IPG and WPP said they would leave Russia, and other holding companies have faced questions about why they haven't followed suit.